Starting and growing a medical school YouTube Channel In 2024, I established a YouTube channel for the medical school where I worked. Previously, all medical content was hosted on the university’s main page. Recognizing the potential to enhance our brand, I leveraged video content regularly captured by an external vendor and created some video content …
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Social Media Content for a City Wide Apostolate During my internship at the Office of Young Adult Ministry, I was tasked with managing and creating content for the St. Louis Young Adults (STLYA) social media accounts with the purpose of promoting events, a small group apostolate, and sharing content such as videos and podcasts which …
Managing a Youth Conference Twitter Account During the summer of 2019, I was invited to be a social media volunteer for the Steubenville Mid-America Youth Conference as a Twitter Manager for the accounts’ 5,000+ followers. Covering the event with live tweets, sharing photos, creating interactive content and promotional giveaways, and sharing all content from the …
Simple, Efficient, Website Redesigns One of the skills I had the most experience with working at a university that recently transitioned over to a new content management system, was the process of redesigning pages for clarity. Most of the challenges from this came with an expedited move from the previous content management system to the …
Producing a live stream for a medical school event. For the past two years I was tasked to cut and produce a live stream for Saint Louis University School of Medicine’s annual Match Day event. I learned the basics of a multi cam switcher and video production setup, with some help from a video producer …
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Marketing Education Programs with Niche Audiences One of the unique marketing challenges I was met with working at a medical school was the need for promoting degree programs that were not as prestigious or well attended as a M.D. or Ph.D. program. The M.S. in Health Data Science program at SLU School of Medicine was …
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Creating Social Media Content with Tik-Tok Influencer We had the opportunity to collaborate with popular TikTok Influencer “DocSchmidt” to promote SLU School of Medicine admissions for students, residents, and fellowships. This project involved collaborating with a video producer at SLUCare Marketing Group, for two days of shooting in studio and on location. The primary focus …
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