Broadcast Commercials that Delivered Results
I directed, filmed, and edited two commercials for our campaigns that aired on local TV networks to support the schools of our local archdiocese.
Campaign 1: Teacher Recruitment
This spot focused on highlighting the heart and mission of teaching at a Catholic school. Using cinematic visuals and authentic testimonials, the ad invited educators to imagine the difference they could make in students’ lives — and how our schools could support them in doing it.Campaign 2: Student Enrollment & Brand Awareness
Aimed at families, this commercial brought the out the values and vibrancy of Catholic education to life, helping parents see not just a school, but a community their children could thrive in. We blended story-driven visuals with branded messaging to build emotional connection and trust.
Together, these campaigns reached hundreds of thousands of households and drove over 15,000+ visitors to a specialized landing page for each campaign. From concept to color grading, I handled every step of production, handed off the ads to our broadcast partners for distribution, and meet the goals of our schools through the power of video.
